Everyone deserves to experience great products.
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Great products are never built alone.
A seasoned Product and UX/UI Designer dedicated to crafting innovative, user-friendly solutions.
As a curious creative and critical thinker, I’m passionate about understanding how things work and finding innovative ways to enhance people’s lives through thoughtful problem-solving. With a diverse background in B2B/B2C platform creation, SaaS products, and e-commerce. I bring a unique blend of skills and perspective into my work.
A FEW BRANDS I HAVE WORKED WITH
MARKETPLACE B2B/B2C PRODUCT DESIGN
Digi-Key
A $3.5 billion company in the electronics industry sought to expand its presence in the marketplace by onboarding additional sellers and products to drive continued growth. They entrusted me as the sole lead designer for the launch. The initiative achieved remarkable growth, supported by an outstanding and highly collaborative team.
USER TEST
Kemet
With over a century of technological innovation, Kemet empowers some of the world's fastest-growing industries by enabling a wide range of products. Utilizing their extensive tools, products, and compatible solutions, I conducted usability testing of their MAX tools with over 12 users, uncovering opportunities for improvement and driving efforts to enhance and rebuild the solutions.
A one-stop shop for digital transformation, EETech covers everything from research and design to sourcing and e-commerce. With a suite of SaaS and media solutions tailored to the electronics industry. My roles was building two search solutions for the companies digital presence offerings.
EETech Search
SAAS PRODUCT DESIGN
Delivering cutting-edge electronics manufacturing services and supply chain solutions to diverse customers across global industries, shaping a sustainable future. I led the redesign of a website that had remained unchanged since the mid-1990s, bringing it into the modern era.
IBS Electronics
UX/UI DESIGN / LINKED SAAS PRODUCT
B2B PRODUCT DESIGN
MarketPush
MarketPush is the first platform tailored exclusively for B2B wholesale and distribution markets, seamlessly integrating an online marketplace into existing e-commerce strategies. I developed three platform products: one connecting sellers with customers, another onboarding suppliers to the platform, and a third matching sellers to market opportunities. These innovations drove significant growth and laid the foundation for a new company's success.
SAAS PRODUCT DESIGN
Data Dojo
Data collection and management SaaS product features one of the largest Data Engineering Centers in the electronics industry, staffed by degreed engineers specializing in electronics. I led the end-to-end development of the product, creating a powerful dashboard designed to help sellers refine and optimize their product data.
PRODUCT DESIGN
CFA Signal
Chick-fil-A needed a platform to help restaurant operators track and manage their supply chain needs effectively. Several tools and products were created to support these operations. I led the design of key features, including the homepage dashboard, product inventory, and order support functionalities. The product successfully launched in October 2024, and I continue to support its growth through user testing and iterative enhancements.
UX/UI/APP DESIGN
Pets Best Insurance
The mission at PB is to end economic euthanasia by helping pet owners be financially prepared for unexpected veterinary care. During my time there, I contributed to several key projects, including designing landing pages, developing app interfaces, and most recently, leading the update of the homepage.
USER WEBSITE ANALYSIS
Vishsay
Vishay has been slowly working on upgrading their website but wanted to see how they were performing in comparison to industry standards. Going through categories that included; methodology, page insights, along with next steps provided a growth path for the company to invest in improvements.
Design
Inspires
Philosophy
PRINCIPLES
Design for the 80% and remember the 20%
Feedback is not criticism of yourself
Lean on expertise of others
Prioritize People
The success of a product hinges on the strength of the team behind it. When team members feel valued and respected, they become more engaged and enjoy their work. This fosters a balanced workload, encourages creativity and innovation, and ultimately paves the way for success.
Build, Learn, Repeat
I believe design is a continuous journey, always evolving with opportunities for improvement and growth. The key is to keep learning and adapting—not striving for perfection, but aligning with user and business needs.
Focus on Outcomes
Having a process is essential, but the path often shifts depending on the goal. Product design is like a versatile toolkit—it requires adaptability to select the right tools and adjust the approach as needed.
Details Matter
The difference between average design and great design often lies in the small details. Recognizing which details matter most to users and making thoughtful decisions about them is key. From research to visual design, attention to detail is what elevates every stage of the product development process.